Wisma Atria Shopping Centre is an established shopping mall located at Orchard Road. It is one of the earliest malls developed in this area and had gained much recognition ever since it came into the shopping scene in 1980s. It had undergone a facelift in 2004 by local architect cum designers DP Architects, to upkeep its facade with the newer malls that continue to penetrate this area over the years. The original blue facade was replaced by with clear glass
The mall is directly linked underground to Orchard MRT station and neighbouring centres. Wisma Atria has again undergone renovations in the recent years and was completed in third quarter of 2012.
With 5 floors of exciting stores covering over 230,000 square feet, including Japanese department store Isetan, Wisma Atria is a shopping haven for chic and stylish.
At the Basement level of Wisma Atria, shoppers can find their favourite brands such as Charles & Keith, Cotton On, Gap, THEFACESHOP, Typo and Lovisa. Levels 1 and 3 comprise international offerings such as ALDO, Ms Selfridge, Dorothy Perkins, Lacoste and Porter International. Level 2 of Wisma Atria interfaces with Orchard Road and showcases the Singapore flagship stores of Coach, Tory Burch, Dickson Watch & Jewellery, TimeWise by Cortina Watch and TAG Heuer with double-storey facades, as well as international labels such as Tommy Bahama and Seafolly.
Cafes and casual restaurants cater to shoppers on every floor, including Din Tai Fung, Toastbox, Starbucks Coffee, Häagen-Dazs and Paris Baguette.
Description of the location and accessibility
Wisma Atria is at the intersection between Orchard Road and Scotts Road, and thus enjoys a busy stream of shoppers. Wisma Atria is linked to the Orchard MRT Station (NS22) by an underground link.
Shopper Trafic/Catchment Area
Its primary target market is young and trendy female fashion shoppers as well as sophisticated modern working women. Generally, it attracts fashion-savvy and brand-conscious cosmopolitan shoppers.
Features mall architecture
The 2012 transformation of Wisma Atria is designed to further augment street visiabillity and respond to patterns of human movement through the site. The new façade is a crystalline form build over the existing 4 meter frame, and gestures towards the MRT station and anchor tenant for maximum visibility.
Planning
Wistma Atria plan also underwent significant alternations to engage the site’s high frequency circulation afforded by the adjacent MRT station: the main entrance was realigned on center with interior circulation; sunken basement level programing was closed to establish a uniform podium as a refined seam linking promenade space with the mall, flexible enough to double as a multi-purpose event area; and new ramps were designed to channel pedestrians arriving from MRT station and flanking malls directly into Wistma Atria retail space.
