Selfridges launches children’s clothing rental service

The selection features the latest collections of luxury brands, from Off-White to Kenzo.

British department store chain Selfridges has launched a children’s clothing rental service. The selection features the latest collections of luxury brands, from Off-White to Kenzo.

Expanding its rental service, the retailer has included a selection of children’s clothes for ages 6 months to 16 years for formal occasions, streetwear, outerwear and accessories.

The new service is implemented in partnership with the Hurr platform. In the near future Selfridges promises to expand and complement the new offer, including children’s winter clothing for sports and outdoor activities.

The new service is being implemented as part of Reselfridges’ program to transition the retailer to a circular business model. Earlier, the fashion giant reported last year’s sales – revenue rose 28% to $755 million.