Reserved New Store Concept Revealed In Warsaw

Published: December 18th, 2017

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LPP officially opened the flagship store in Złote Tarasy shopping center.

A Polish clothing manufacturer, in a two-story store with an area of 2,500 m2, implemented solutions used in the store on Oxford Street in London.

The interior, as one of the first in Poland, was designed with the minimalist concept of “open to the public.”

“Reserved debut on the British market set new standards for our company’s operations. We want each of our showrooms to be at the Western European level. This rule is already met by our investments in the most significant cities of Glasgow and London. That is why we have designed another flagship showroom in the capital with the innovative concept of “open to the public.” He believes that everything should be visible to the client and within their reach. Thanks to this, customers without crossing the threshold will be able to look at the entire collection,” says Olimpia Patej, LPP Investment Director

Złote Tarasy is one of the most famous and luxurious shopping centers in Poland, which annually visits about 20 million customers. A multifunctional complex, located between the streets Złotą and Emilii Plater, as well as the Central Railway Station and Al. John Paul II. The two-story reserved store is displayed on the ground floor near the main entrance.

We are convinced that the location of our flagship in such a prestigious location will bring forecasted sales results. With the opening of the Reserved store, we are expanding the presence of LPP brands in Złote Tarasy, where Cropp, Sinsay, and Mohito showrooms are already successfully operating. Thus, along with the opening of Reserved, the total area of LPP brand stores in Złote Tarasy will be 4,400 m2. – adds Przemysław Lutkiewicz, Vice President of the LPP Management Board.

The Polish clothing company continues the strategy of dynamic growth through the development of a network of stationery stores and online sales. This year, LPP debuted in other foreign markets: Great Britain, Belarus, and Serbia.