Prada To Open Additional Stores

Published: April 14th, 2014

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Prada’s hopes for a good 2013 were dashed.

The group experienced an increase of 8.8% in turnover to €3.59 billion, however the group’s growth has slowed down. The realised net profit stopped at €627.8 million, way below expectations.

The group has issued a warning that the growth rate will slow down more. It stated that the demand in Europe remains low, exports have been affected by the strong Euro and the Chinese market has started maturing.

Prada has not been able to escape the current luxury market slump.

In an attempt to counter the drop in growth, the group have placed their focus on expanding by planning a 2016 deadline of 120 new stores. Fifty of these stores will focus solely on males. It already has 30 men’s stores, but believes that it will experience strong growth in this particular section over the medium term.

Seventy more women’s stores will be opened by 2016. A Miu Miu perfume release is expected during 2015.

The group intends opening additional production facilities within Italy, to add to the 11 it has already established.

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