New York welcomes Foot Locker’s ‘Home Court’ concept

Foot Locker unveils new ‘Home Court’ retail concept in New York City

Foot Locker has re-opened its flagship store on 34th Street in New York City, introducing a new retail concept called ‘Home Court.’ Developed in collaboration with Nike and the Jordan brand, this store is designed as a premier basketball shopping destination in Manhattan. 

Innovative retail experience

Located at 112 W 34th Street, the ‘Home Court’ store offers a wide range of on-court and off-court products fr om top brands such as Nike, Jordan, Adidas, Puma, New Balance, and Under Armour. The store features a visually dynamic space inspired by street basketball, with immersive digital innovations like ‘The Clinic Digital Experience,’ wh ere customers can test sneaker performance through a vertical jump challenge. Additionally, 3D scanning technology is available to help customers find the perfect basketball fit.

Kids Foot Locker debuts new concept

The reimagined store also marks the debut of a new concept for Kids Foot Locker. The redesigned space is tailored for families, offering an activity table to keep children entertained and social spaces for capturing memorable moments during the shopping experience.

Foot locker’s vision

Frank Bracken, EVP and chief commercial officer of Foot Locker, Inc., highlighted the significance of the redesigned store: “Our newly redesigned store epitomizes Foot Locker’s ongoing evolution and stands as a testament to our leadership in sneaker and basketball culture. With the introduction of our new Foot Locker ‘Home Court’ in partnership with Nike and Jordan Brand, this location sets a new benchmark.”

Foot Locker has also announced plans for new store openings in Melbourne and Delhi, marking the company’s first foray into the Indian market.