Foot Locker reopened its 34th Street flagship in New York with Home Court, a basketball concept developed with Nike and Jordan Brand, and a redesigned Kids Foot Locker space.
Foot Locker reopened its flagship store at 112 W 34th Street in New York on August 22, 2024, introducing its Home Court basketball concept, developed with Nike and Jordan Brand.
Home Court offers on-court and off-court products from Nike, Jordan Brand, adidas, PUMA, New Balance and Under Armour.
The space combines street basketball-inspired design with digital features. The Clinic Digital Experience lets customers test sneakers with a vertical jump challenge, while measuring tools with 3D scanning technology help customers choose the right fit.
The reopening also introduces a redesigned Kids Foot Locker concept. The family-focused space includes an activity table for children and photo spots.
Frank Bracken, executive vice president and chief commercial officer of Foot Locker, Inc., said the store was designed for families and sneaker enthusiasts.
Foot Locker also plans to introduce its reimagined store concept in Melbourne and Delhi. The Delhi opening will mark the company’s entry into India.
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