Jony Ive, Apple’s Chief Design Officer, has celebrated the opening of his first store in Brussels, Belgium.
#SHOWGALLERY#
At first glance the store’s design seems somewhat predictable – large panes of glass, a simplistic and open feel. The new store (and future Apple’s stores) now feature a grove of potted trees and a heightened focus on natural materials, in particular wood.
Ive decided to use giant floor-to-ceiling glass panes on the outside, which gives the entire space an open feel. He also installed eight trees in the center of the store surrounding a pair of tables where people can sit and wait for their Genius Bar appointment.
Apple’s Chief Design Officer also put a huge emphasis on natural materials. There’s ton of wood used to display products, including Beats headphones and iPhone accessories. The interior walls even use the same clay brick featured in Apple’s still-in-progress Cupertino headquarters.
Want to share your company’s latest updates, store openings, or partnerships?
Apple BKC in Mumbai opens on April 18 and Apple Saket in Delhi opens on April 20.
Tim Cook personally arrived at the store opening, taking pictures with hundreds of brand fans, who formed a giant line…
Apple has introduced a new feature that allows users to split payments for goods and services into equal parts.
MixC Shenzhen Bay opens in Shenzhen’s Nanshan district, blending luxury retail, art, and lifestyle into one destination, redefining the Asian…
From Nike’s storytelling to IKEA’s precision and Glossier’s human tone—the best retail press releases don’t just announce, they connect.
From Gucci Garden to Amazon’s Just Walk Out, leading retailers turn stores into stages. Here’s why experience is now the…
