Maserati opens its first retail store

The automaker plans to open stores in the new concept in the world’s major metropolitan cities.

Italian luxury car manufacturer Maserati is opening its first-ever retail store. The space is located in the Magenta district of Milan. The art gallery-style showroom design was developed with the support of New York-based Eight Inc.

With the opening of the retail space, Maserati invites its customers to join the creative process of creating sports cars. For the comfort of guests, the store features a living space with an espresso bar, wine and cold-pressed juices. The store also offers a variety of customization options, from steering wheel choices to a digital configurator.

“From the early stages of developing a new car to the complete luxury retail experience, everything at Maserati is designed with the client in mind,” commented Maserati CEO David Grasso. According to him, the concept of the store embodies “the values of passion, innovation and beauty through the lens of Italian luxury.”

The automaker plans to open stores in the new concept in the world’s major metropolitan cities – Madrid, London, Hong Kong, Shanghai, Melbourne, Los Angeles and others.