Westfield Fox Valley was the brand identity used for the Fox Valley Mall in Aurora, Illinois, during the period when Westfield Group and subsequently Unibail-Rodamco-Westfield held ownership of the property. The Fox Valley Mall site at Route 59 and New York Street in Aurora, developed in the 1970s as the primary enclosed regional mall for the western Chicago suburban corridor, operated under the Westfield Fox Valley name through the Westfield and URW ownership era. The Westfield branding reflected the Australian-origin Westfield Group’s US portfolio strategy of applying the Westfield name to major suburban enclosed malls in high-density metropolitan markets, of which the Fox River Valley western suburban corridor represented a substantial Kane and DuPage County catchment.
Following Unibail-Rodamco-Westfield’s divestiture of its US portfolio, the Fox Valley Mall reverted to its non-branded name and passed to new ownership. The property continues to operate at the same Aurora address under the Fox Valley Mall name, anchoring the comparison-shopping occasion for the Aurora, Naperville, and western Kane County suburban household as the primary enclosed regional mall in the Fox River Valley corridor.
The current property operates as Fox Valley Mall and is documented under that record. The Westfield Fox Valley designation was retired with the change in ownership and no longer represents an active commercial brand at this address.
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