Victoria Ward Centers

Consolidated Theatres Ward, the Honolulu-based cinema operator anchoring the entertainment floor of Ward Village in the Kaka’ako waterfront district of Honolulu, Oahu, gives the mixed-use commercial complex its primary dwell time driver and entertainment identity for the urban professional and residential community that the Howard Hughes Corporation’s Ward Village development has concentrated in the emerging Kaka’ako neighbourhood between downtown Honolulu and Ala Moana Boulevard. Nordstrom Rack and T.J. Maxx give the Ward Village retail component an off-price fashion and lifestyle comparison-shopping platform whose premium brand outlet pricing serves the Honolulu urban professional household’s value fashion purchasing occasion. Merriman’s, the Roy Yamaguchi-associated farm-to-table restaurant whose commitment to Hawaii Island ingredients gives it a commercial authority in the Honolulu premium dining market, gives the property a prestige dining identity that reinforces Ward Village’s premium mixed-use positioning in the Kaka’ako residential and lifestyle corridor.

South Shore Market, the specialty retail and artisan food market operating within the Ward Village complex, gives the property a premium local food and specialty goods identity for the Kaka’ako resident and Honolulu visitor household’s artisan purchasing occasion. Whole Foods Market serves the premium grocery and natural food category as the primary food provisioning anchor for the Ward Village mixed-use residential community. The complex’s combination of residential towers, entertainment, off-price comparison shopping, farm-to-table dining, and premium grocery anchors gives Ward Village a commercial identity distinct from the enclosed regional mall format that dominates Oahu’s suburban retail market, reflecting the purchasing culture of the urban professional and high-net-worth residential community that the Kaka’ako waterfront development serves.

The property’s commercial role in Honolulu is the Kaka’ako Ward Village mixed-use retail complex: a Consolidated Theatres-Nordstrom Rack-T.J. Maxx entertainment and off-price anchor whose Merriman’s farm-to-table dining identity, South Shore Market artisan food, and Whole Foods premium grocery give the Ward Village residential community and Honolulu urban professional household a lifestyle commercial destination whose trade area reflects the concentrated affluent urban catchment of the Kaka’ako waterfront corridor.