Belk, the Southern department store whose presence in Appalachian and mid-South retail markets gives it a native commercial identity the Tennessee mountain consumer treats as regionally specific, and JCPenney anchor The Mall at Johnson City as the primary enclosed comparison-shopping format for the Tri-Cities metropolitan area of Johnson City, Kingsport, and Bristol, at the US-11E North Roan Street and Market Street commercial corridor. Dick’s Sporting Goods serves the sporting goods and outdoor recreation floor. Ulta Beauty serves the accessible beauty category. Charlotte Tilbury, Estée Lauder, and MAC Cosmetics give the property prestige beauty counter depth unusual for a regional mall, reflecting the Johnson City consumer’s purchasing reach for premium cosmetics brands at the Belk department store counter level.
American Eagle, Buckle, Gap, Hollister, Hot Topic, Journeys, Maurices, Torrid, Victoria’s Secret, and Windsor cover the accessible fashion floor. Carter’s and OshKosh serve the children’s fashion category. Build-A-Bear Workshop serves the children’s entertainment category. FYE serves the entertainment and music retail category. BoxLunch serves the pop culture merchandise category. Miniso serves the lifestyle accessories and collectibles category. Kay Jewelers and Zales serve the jewelry and gifting floor. Hickory Farms gives the property a specialty food and gifting identity whose packaged meats, cheeses, and gift baskets the Tri-Cities holiday consumer accesses as a regional gifting tradition.
The Rhinestone Cowboy and local specialty operators give the mall floor a regional independent retail identity native to the Northeast Tennessee commercial culture. Appalachian Hearing and Speech Center gives the property a healthcare services identity reflecting the Tri-Cities region’s healthcare economy, where Johnson City Medical Center and the ETSU health sciences campus give the regional economy a significant medical sector. The property’s commercial role in Northeast Tennessee is the primary Tri-Cities enclosed mall: a Belk-JCPenney comparison-shopping format serving the Johnson City, Kingsport, and Bristol consumer base as the region’s default enclosed retail destination at the Washington and Sullivan County commercial junction.
