Stony Point Fashion Park

Stony Point Fashion Park is a 400,000 square foot open-air lifestyle center in Richmond, Virginia, operated by Starwood Retail Partners. Classified as an A+ asset, the property was developed by Taubman Centers, opened in 2003, and was acquired by Starwood Retail Partners in 2017. The open-air format positions it apart from enclosed regional malls, offering a pedestrian-oriented shopping environment that draws premium retail to the Richmond market.

Richmond sits at the center of a broad central Virginia trade area that extends through Henrico County, Chesterfield County, and the West End corridor, neighborhoods that consistently rank among the highest income concentrations in the state. Stony Point draws from established residential communities in areas like Bon Air, Midlothian, and the near West End, where household incomes and discretionary spending support sustained demand for premium retail. The property’s position on the south side of the James River places it at a natural convergence point between Richmond’s most affluent suburban corridors, making it the primary address for premium retail in the metro area.

The tenant mix is anchored by Saks Fifth Avenue, RH, and Anthropologie, a combination that covers luxury department retail, high-end home furnishings, and elevated contemporary fashion within a single open-air environment. These three anchors set a clear merchandising register that runs through the broader tenant base, which draws on fashion, beauty, and specialty retail categories that serve a shopper prioritizing curation over convenience. The open-air format extends dwell time and encourages the kind of browsing behavior that supports categories like home, gifting, and personal care alongside core apparel. The property is also dog-friendly, a detail that speaks to the repeat-visit culture it cultivates among local residents rather than destination shoppers passing through.

For brands evaluating Richmond as an expansion market, Stony Point Fashion Park is the entry point that reaches the region’s highest-income households at meaningful volume. The open-air format works best for concepts that benefit from natural light, outdoor presence, or formats that feel out of place inside a traditional enclosed mall. Co-tenancy with Saks Fifth Avenue, RH, and Anthropologie sets a positioning threshold that filters the shopper base toward premium and specialty demand. Brands in contemporary fashion, beauty, wellness, and curated home that have already demonstrated performance in comparable open-air environments will find the Richmond consumer base here ready to support a permanent location. The market is not saturated at the premium tier, and Stony Point is the single address where that demand concentrates.