Mall Hayam

Mall Hayam is one of Eilat’s principal enclosed shopping centers, located on the city’s North Beach promenade within walking distance of the central tourist hotel cluster. The property operates with approximately 20,000 square meters of GLA across roughly 90 retail and dining units, addressing the Red Sea tourist customer base alongside Eilat’s resident population.

The submarket operates under Israel’s Eilat Free Trade Zone designation, which exempts goods sold within the city from the 18% VAT applied across the rest of the country. The exemption gives Eilat retailers a structural pricing advantage on consumer electronics, perfumes, branded fashion, and other duty-sensitive categories, which shapes tenant economics and the local mall format toward higher-margin import categories than equivalent malls elsewhere in Israel.

Tenant mix at Mall Hayam reflects the Eilat retail logic: international and Israeli fashion chains, dedicated electronics retailers, sporting and beach goods, jewelry, beauty, and a tourist-oriented F&B layer. The customer base skews toward domestic Israeli vacationers in the summer months and European inbound tourists during the winter, which produces a seasonal volatility profile distinct from mainland Israeli malls.

Eilat’s broader organized retail includes Ice Mall on the central promenade, BIG Eilat in the power-center layer, and Mall Hayam as the established enclosed format. Together, the three properties anchor the city’s mall supply, complemented by hotel arcade retail along the North Beach strip and the Tarshish Street corridor.

For brand expansion teams, Mall Hayam represents one of three primary entry points into the Eilat market. The submarket’s free-trade-zone economics, tourist-led demand profile, and limited resident catchment make it strategically distinct from any other Israeli market and require a separate underwriting framework from mainland mall expansion plans.