The Iverson Mall is a shopping mall located at the intersection of Branch Avenue (Maryland Route 5) and Iverson Street (Maryland Route 458), in Hillcrest Heights, Maryland, just north of the Marlow Heights Shopping Center. It was the first shopping mall in the Washington D.C. area to be built fully enclosed and climate controlled.
The Montgomery Ward (165,000 sq ft.) store opened on April 20, 1967, when Maryland Gov. J. Millard Tawes cut the ceremonial ribbon. The second anchor of the two anchor mall, Woodward & Lothrop, opened its store in the Spring of 1967. With both anchors in place and 60 stores, the grand opening of the $10 million, 500,000-square-foot (46,000 m2) center occurred September 21, 1967.
A unique design feature of the mall is that it straddles Iverson Street, which bisects the structure. Also attached at the front of the mall is a four story office building. Originally built as a regional shopping center, it faded after the opening of nearby Landover Mall in 1972. By the mid-1990s the two anchor stores closed and were replaced with discount department stores. In 2008, the mall is undergoing something of a revitalization with the adoption of a new slogan and advertising campaign, "You Can Find it All — at Iverson Mall."
Anchors and major retailers
Burlington Coat Factory – formerly Value City, formerly Woodward & Lothrop
Forman Mills – formerly Montgomery Ward (part)
Total Save – formerly Montgomery Ward (part)
