iSQUARE (國際廣場)

Associated International Hotels redeveloped the site of the former Hyatt Regency Hong Kong, demolished in January 2007, into iSQUARE, a 31-storey retail tower it still owns outright rather than through a joint venture or REIT structure. That single-ownership format is unusual for a Tsim Sha Tsui asset this size.

The tower’s 600,000 sqft of retail runs from basement to level eight, with iTOWER’s twenty floors above given over to restaurants rather than shops. Architects Rocco Design and Benoy routed shoppers vertically rather than across a single floor plate, using sky-atria to link the levels.

Mango, Lacoste and Crocodile anchor the fashion floors, a mid-market register built for Nathan Road foot traffic rather than the luxury tier some nearby Canton Road properties run. Bose and Market Place by Jasons round out the electronics and grocery categories.

Emperor Cinemas took over the level 7-9 multiplex in December 2019 after UA Cinemas’ original lease ended, and now operates Hong Kong’s largest IMAX with Laser screen, 458 seats built for the format. Fine-dining tenants on the upper floors trade on 270-degree harbour views that horizontal malls at street level cannot offer.

iSQUARE sits directly above Tsim Sha Tsui MTR station, the first retail complex in the district with a direct pedestrian link to the station when it completed in 2009. That connection, combined with the vertical format’s harbour-view upper floors, gives the tower two access points, street-level Nathan Road and underground transit, that most Tsim Sha Tsui malls only have one of.