Boulevard Mall

Target and Marshalls anchoring Boulevard Mall in Williamsville, New York, on Main Street in the Amherst corridor between Buffalo and the University at Buffalo north campus, give the repositioned regional mall a practical and off-price comparison-shopping platform. REI, the Seattle-founded outdoor cooperative, gives the property an experiential outdoor retail identity. L.L. Bean, the Freeport, Maine-founded outdoor and lifestyle apparel brand, gives the property a second premium outdoor identity. Carhartt, the Dearborn-founded workwear and lifestyle brand whose duck canvas jackets and bibs the Buffalo construction and trades workforce has sustained as a work uniform for generations, gives the property a Buffalo working-class identity. Trader Joe’s, the Monrovia-founded specialty grocery chain, operates in the adjacent Niagara Falls Boulevard commercial corridor, making the Boulevard Mall node one of the most fully-serviced practical retail destinations in the Amherst market.

Ulta Beauty anchors the full-line prestige beauty floor. Crumbl and Nothing Bundt Cakes give the property a premium artisan baked goods identity. Athleta, American Eagle, J.Crew Factory, Old Navy, and Famous Footwear cover the accessible and active fashion floor. Scrubs and Beyond serves the healthcare and medical professional apparel category. Barnes and Noble serves the books and culture retail floor. Jared Jewelers serves the fine jewelry floor. The Paper Store gives the property a premium gifts and lifestyle accessories identity. CVS Pharmacy serves the pharmacy category. Michaels serves the arts and crafts category. Lowe’s serves the home improvement category in the Boulevard Mall commercial complex.

The property’s commercial role in Erie County is the Amherst Boulevard Mall: a post-traditional repositioning whose Target-Marshalls practical anchor, REI-L.L. Bean outdoor identity, Carhartt Buffalo workwear heritage, and Crumbl-Nothing Bundt Cakes artisan food floor give the Amherst and north Buffalo household a practical and experiential retail destination at the Main Street corridor.