Bayfield Mall

Bayfield Mall is the principal Barrie regional shopping centre at 509 Bayfield Street in the Bayfield Street commercial corridor of Barrie, Ontario, opened in 1966 with the 40,000-sqm regional format spanning approximately 90 retail and service units. The property is owned and managed by Primaris REIT as the principal Primaris Barrie retail asset, serving the Barrie CMA of approximately 220,000 metropolitan residents as the dominant enclosed shopping centre for the principal city of Central Ontario and the southern gateway to Georgian Bay and the Ontario cottage country.

The format combines the Hudson’s Bay Company and Sport Chek anchor stores with the comprehensive Canadian retail register featuring H&M, Lululemon, Sephora, Dynamite, and the broader Canadian fashion programming. The Cineplex Cinemas multiplex anchor, the comprehensive food court and dining circuit serving the Barrie residential and seasonal cottage country demographic, and the broader retail-and-services programming complete the contemporary Central Ontario regional offer.

The catchment combines the dense Barrie residential demographic of approximately 220,000 metropolitan residents with the substantial seasonal catchment from the Georgian Bay, Muskoka, and Simcoe County cottage country corridor, Barrie is the service centre for approximately 1 million cottage properties across Central Ontario drawing seasonal population peaks through the summer months. Direct accessibility includes the direct Highway 400 and Bayfield Street interchange positioning Bayfield Mall as the principal Highway 400 Barrie retail gateway for cottagers travelling between Toronto and Georgian Bay, the Barrie Transit bus network, and the dedicated parking infrastructure for approximately 2,800 vehicles.

Primaris REIT coordinates the property management of Bayfield Mall as the principal Primaris Barrie retail asset. The asset’s commercial role within the Canadian retail map is the dominant Barrie enclosed regional destination serving the principal Central Ontario city and the substantial seasonal cottage country catchment from the Georgian Bay and Muskoka regions, complementing rather than competing with the Park Place Mall regional in Barrie through its distinct Bayfield Street and Highway 400 corridor positioning within the broader Central Ontario retail register.