M&M’S opens new interactive store at Mall of America

The store is just full of experiences, with little visitors and their parents having plenty of fun and entertainment.

As part of a strategy to expand its retail presence, the M&M’S brand, owned by Mars Wrigley, the world’s largest confectionery manufacturer, is opening a new store. It will not just be a point of sale with the best sweets, but a truly interactive space where children and their parents will want to return. 

The new M&M’S store will be located in one of the most popular U.S. malls, the Mall of America in Minnesota, the largest shopping and entertainment center in North America. The grand opening of the store is scheduled for May 1. It will be located on the first floor of the mall.

M&M’S store visitors will be able to wander through the shopping space with its unusual design and bright details and take part in many entertainment activities. Kid and their parents can express themselves in color, sound, and motion in the interactive space M&M’S Sweet Moves, climb the “Peanut Pick,” climb the “Chocolate Wall,” and take part in many other exciting activities. 

The new store will also sell exclusive souvenirs, and sweets can be personalized before purchasing. The brand representatives believe that the customers who have visited the store will want to capture in digital form the brightest moments of their visit to the store and share them on social media. 

If the brand fans from other countries have no opportunity to visit the store, they can “wander” virtually on the official M&M’S website. The digital tour even allows them to buy sweets while traveling through a virtual space. 

It should be mentioned that 2021 will be a significant year for the cult brand M&M’S, which celebrates its 80th anniversary. The company decided to mark the occasion by launching new products like M&M’S MIX, expanding retail sales, and an incredibly successful ad that debuted during the National Football League finals.