Love, Bonito unveils its largest flagship in Hong Kong

The outlet opened in a prime location on one of the most expensive shopping streets in Causeway Bay.

Omnichannel fashion retailer Love, Bonito has announced the opening of its new flagship store in Hong Kong. The outlet, located in a prime location on one of the most expensive shopping streets in Causeway Bay, is the largest in the country.

In Love, Bonito’s portfolio, this is the third physical store opening in Hong Kong. The store, a tenant of Windsor House retail center, has a total area of 6,750 square feet. This is almost double the square footage of the brand’s standard store.

“We have been doubling down on our international expansion plans, with Hong Kong being one of our highest potential markets,” said Dione Song, CEO of Love, Bonito.

In the new Love, Bonito space, Bonito showcases expanded collections of key apparel lines, and a special area sells the brand’s best-sellers. The outlet is designed to host workshops and collaborations with partners like Teen’s Key Hong Kong.

“Our community can always treat our stores as their safe space to meet other like-hearted women through future events,” said Christina Wang, regional director of Hong Kong & Taiwan.

The opening of the new flagship in Hong Kong comes shortly after Love, Bonito opened its pop-up stores in the US and the Philippines. As of the third quarter of 2023, the company has 21 stores under management, including in Cambodia, Hong Kong, Indonesia, Singapore and Malaysia.