Serravalle Designer Outlet, in Serravalle Scrivia, Piedmont, has approximately 51,000 sqm of GLA and more than 230 boutiques, restaurants, and cafés. McArthurGlen describes it as the largest designer outlet in Europe by retail space. The centre is accessible via the A7 Milan-Genoa motorway and the A26/A7 Genoa-Gravellona Toce connection, approximately one hour from Milan, 45 minutes from Genoa, and under 90 minutes from Turin by car.
The tenant mix has a substantial luxury and premium component. Gucci, Dolce & Gabbana, Salvatore Ferragamo, Ermenegildo Zegna, Kiton, and Loro Piana anchor the luxury offer. Canali, Corneliani, Coach, Michael Kors, and Pal Zileri cover premium menswear and accessories. Adidas, The North Face, Columbia, K-Way, and Napapijri cover sportswear and outerwear, while L’Occitane en Provence, Frette, and Lindt Chocolate Shop round out the non-apparel offer.
The centre’s position between Milan, Genoa, and Turin gives it access to three major urban markets along the A7 and A26 corridors. McArthurGlen also operates tax-refund facilities and other tourist services for participating brands.
Within the Italian outlet market, Serravalle is grouped alongside Noventa di Piave Designer Outlet and Fidenza Village as one of the country’s largest outlet centres.
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