Buyers and sellers will appreciate the new features, such as shopping carts and product catalogs, and have already been promised the opportunity to pay for purchases in the app in 2021.
Interest in online shopping is snowballing around the world amidst the pandemic. Even such a popular messenger as WhatsApp could not stay away from this trend. Buyers and sellers have long used the application to discuss purchases, now added many new options that make shopping more comfortable and faster.
On the eve of the New Year holidays, WhatsApp announced some updates that will make shopping via the platform easier. There will be a convenient shopping tool, such as shopping baskets. With these features, customers will collect the items they like, browsing through product catalogs, and searching for things they want.
By selecting the desired item, a buyer can then purchase by sending a single order message to the seller. You can also view your shopping cart by clicking on the corresponding button directly in the seller’s chat window.
To access the goods catalog, customers can use a select button to display the store’s icon. Also, inside the directory will be available buttons “Write to Seller” and “Add to Cart,” so the buyer can immediately contact the seller or start by creating a list of products to buy.
This innovation significantly simplifies the purchasing process and speeds it up. Before the New Year holidays, when many people rush online to choose gifts for their loved ones, this tool will undoubtedly make life easier for both buyers and sellers.
In this case, already in 2021, WhatsApp promises to add several payment features that will allow buyers to contact the seller, select the right items, and pay for goods without leaving the app.
Mall operators are no longer leasing space for pop-ups. They are selling audience access.
Physical stores still drive most retail sales, fulfill online orders, support AI shopping, and help brands return to market.
A practical guide to nine mall tenant formats in 2026, from flagships and pop-ups to anchor redevelopment and mixed-use retail.
1,051 of 1,173 US malls hold zero ultra-luxury brands. Half of all Cartier, Chanel, Hermès, and Louis Vuitton mall stores…
Every physical expansion decision starts with the same question: where does the store go?
900 malls remain in the United States. The top 100 account for half the sector's value.
Verified signals on brand expansion, store openings, and mall development. Free.
Free · No credit card · Unsubscribe any time
Billed annually · View full comparison · Payment via invoice or PayPal
