Beyond Yoga launches experiential retail pop-up in New York City

The activewear brand merges fitness, wellness, and retail in a unique “Club Beyond” experience.

Beyond Yoga, the Los Angeles-based activewear brand, is set to debut its first-ever experiential and retail pop-up, “Club Beyond,” in New York City this month. Located at 31 East 17th Street, the pop-up aims to blend fitness, wellness, and retail in one immersive experience. This new concept sits alongside the brand’s flagship Manhattan store, offering an expanded experience for both fitness enthusiasts and loyal customers. Inside the space, visitors can participate in a variety of fitness and wellness classes, including yoga, mindful movement, cardio, and body sculpting. The pop-up will also feature expert-led workshops and exclusive brand events. Notable guest instructors include wellness entrepreneur Melissa Wood-Tepperberg, celebrity trainer Ngo Okafor, and fitness influencers Denise and Katie Austin. In addition to workouts, attendees can enjoy wellness-focused perks such as a braid and bun bar, post-exercise snacks, and custom-curated gift bags. Exclusive retail offerings and on-site customization Club Beyond will also showcase the largest collection of Beyond Yoga apparel and accessories in New York City. Visitors can explore the brand’s popular Spacedye collection, as well as new seasonal colors, outerwear, and an all-new lifestyle fleece line. The pop-up will offer a wide array of options, including customizable items in a variety of colors, sizes, and signature fabrications. Beyond Yoga’s offerings will span both men’s and women’s activewear, with on-site purchasing available for the latest tops, outerwear, and expanded pant collections.