Retail Media Networks: Why Every Retailer Wants to Be the Next Google
[content template="meta-preview"]
Babies R Us returns to the U.S. market by opening a flagship store in American Dream Mall.
Babies R Us returns to the U.S. market by opening a flagship store in American Dream Mall, N.J. The official opening is scheduled for the summer of 2023. The company said the new outlet will be a “one-stop store for everything baby.” Babies R Us will feature an expanded range of products and services for expectant parents.
The launch of the flagship at American Dream Mall is a milestone for the retailer, returning to the U.S. after a deal with WHP Global. The company acquired Babies R Us and Toys R Us in 2021.
“Since acquiring both the Babies R Us and Toys R Us brands in 2021, our mission has been laser-focused on bringing them back to America,” said Yehuda Shmidman, chairman and CEO of WHP Global.
The new flagship will feature interactive services for customers, including a stroller test track, a Bon Voyage photo booth, and a wish tree. In addition, the store will feature a newborn check-in lounge, a nursery design center, a feeding area, and a learning center for workshops.
In December 2021, the flagship Toys R Us store at American Dream opened under WHP Global. In addition, the conglomerate announced a partnership with Macy’s with store openings at department stores nationwide.
The new owners opened today's flagship at the American Dream megamall.
The first store after the relaunch will open in the America Dream
Korean brand has inaugurated its first and only store in New Jersey.
Retail media networks are reshaping global advertising.
The world’s biggest fast-food business and the K-pop phenomenon are joining up again – and it’s not just a meal,…
Japanese fashion brands have become global forces in the industry, each leaving an indelible mark.
