The 2,600-square-foot outlet is located in East Hampton, N.Y.

California-based brand Aviator Nation has announced opening its first permanent store on the East Coast. The 2,600-square-foot outlet is located in East Hampton, N.Y.
This is the 17th physical store in Aviator Nation’s portfolio. The opening follows the completion of a pop-up store in New York City in December 2022. The company also plans to launch a store in New York City and Nashville, Tennessee.
Especially for the opening of her first store on the East Coast, founder Paige Majkoski unveiled unique murals referencing the history and culture of the East Hampton neighborhood.
“The lifestyle in the Hamptons is Aviator Nation’s style, and I hope we will be a new comfortable set for all locals and visitors,” Majkoski said. “I’m sure everyone will love what we bring to the store – including styles exclusive to the Hampton store and fun collaborations like our recent one with Funboy.”
The Aviator Nation brand was founded in 2006 in a Maikoski garage in Southern California. As of the second quarter of 2023, it operates branded stores in California and Las Vegas, Austin, Texas, Haleiwa, Hawaii, Vail and Aspen, Colorado. Aviator Nation has recently partnered with brands such as SoulCycle, Gibson Guitar, Honda and SXSW.
Lanvin has introduced its latest venture at South Coast Plaza.
57 verified brand expansion signals. 25+ markets. Seven archetypes. One structural pattern.
In-store retail media crossed $0.5B. AI moved from the cloud into checkout scanners. Retail space supply hit historic lows.
3-4 November 2026, Cannes MAPIC takes place every autumn in Cannes and remains one of the few global events where…
Las Vegas · May 2026 · Las Vegas Convention Center ICSC Las Vegas takes place each year in May and…
World Retail Congress takes place each spring in London and brings together senior retail executives, investors, and property leaders for…