Ariana Grande becomes Swarovski’s newest face

Published: July 17th, 2024
Written by: Editorial Team

Ariana Grande has been announced as the latest ambassador for Swarovski.

Ariana Grande, known for her chart-topping hits and distinctive style, has been announced as the latest ambassador for Swarovski. The renowned crystal brand revealed that Grande will feature prominently in their Holiday 2024 campaign, showcasing their exquisite designs.

A partnership of creativity and self-expression

Grande expressed her excitement about the collaboration, highlighting Swarovski’s commitment to creativity and boundary-pushing designs. She emphasized how honored she feels to represent a brand that aligns with her values of unapologetic self-expression.

Giovanna Engelbert, Swarovski’s global creative director, praised Grande’s charisma and positive energy, noting how well they resonate with Swarovski’s mission to bring joy through their products. She eagerly anticipates the creative exchanges and inspirations that will come from this collaboration.

Beyond the campaign

Apart from her role with Swarovski, Ariana Grande is preparing to launch the deluxe edition of her latest album, Eternal Sunshine. She shared her dedication to ensuring the deluxe edition meets her artistic vision, promising fans that it will be worth the anticipation.

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