An IKEA customer discovers a secret “endless” room in one of its stores

A customer shows off a secret installation in an IKEA Greenwich store.

One IKEA customer in Britain has posted a video in which he talks about the existence of a secret “endless” room in one of London’s stores.

@anj0banj0 Such a fun adventure @narayandua #ikea #ikeagreenwich #infinityroom #ikeainfinityroom @IKEA #ikeadate #uni #fypシ ♬ Infinity – Jaymes Young

According to Yahoo News, a viral video by user Anjali (@anj0banj0) titled “IKEA Infinity Room” gains millions of TikTok views. 

In the video, a customer shows off a secret, officially unadvertised installation at the IKEA Greenwich store in east-central London. 

The author of the video points out the route and unique signs that allow users to find IKEA’s secret “infinity room.” Inside the space are numerous lights, mirrors, and art objects that refer to Japanese artist Yayoi Kusama’s “infinity room.” TikTok users wonder if similar installations can be found in other IKEA stores in the UK and around the world. The company has not yet commented on the content of the video.