Uniqlo opens a new flagship in central London

To celebrate the launch, the brand introduced the series with exclusive limited-time offers.

UNIQLO’s new Regent Street store is now open. To celebrate the launch, the brand introduced the series with exclusive limited-time offers, in-store partnerships and exciting contests as part of the next chapter of the UNIQLO journey. The new flagship is located corner of Oxford Street and a stone’s throw away from other giant branches on Oxford Street, Regent Street and in Covent Garden.

Lifewear: simple made better

The brand presents a wide range of simple and quality clothing for women, men, children and babies, designed to enhance everyday life for all, as well as exclusive limited-time offers.

Tokyobike giveaway

Since the first Berlin Tauentzien store opening in 2014, UNIQLO has partnered with tokyobike across Europe. To celebrate the Regent Street store opening, two tokyobike cycles will be given away to customers who scan their UNIQLO App account when checking out in-store.

Local partnerships

A variety of local partnerships are represented, including clothing alteration and repair services provided by Masachuka Partnership Studio. Clothing alterations are made using the Japanese sashiko sewing technique, which allows clothing to be mended, embellished and recycled for longer wear.

The Spirit of London

As part of an ongoing partnership with the Tate, UNIQLO invited members of the Tate Collective to submit creative artworks in response to the theme ‘the spirit of London’. Following over 500 entries, 3 winners were chosen, and their pieces will be displayed on digital screens in the new store.

On the grand opening day and again on Saturday, the initial 100 customers stepping into the store will be greeted with a special treat: a Uniqlo One Oxford Street goody bag. Each bag features a mini round shoulder bag, prominently displayed in-store. Furthermore, the fortunate first 20 customers on each day will have the chance to fill their complimentary bag with Uniqlo items, receiving all the contents free of charge.

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