The company was established by Bill Bowerman and Phil Knight in 1964 and was named Blue Ribbon Sports. The company formally came to be known as Nike on 30 May 1971. The name Nike is the name of the Greek goddess of Victory. The company markets its products under its name, as well as Nike Golf, Air Jordan, Nike Pro, Nike+, Air Force 1, Foamposite, Nike Dunk and Nike Skateboarding.
In the United Kingdom, Nike’s current market cap stands at £66.97 billion.