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Coach files trademark complaint against Old Navy

Coach has lodged a trademark infringement complaint against Gap Inc.
Old Navy - unsplash

Coach, a brand owned by Tapestry Inc., has lodged a trademark infringement complaint against Gap Inc. regarding the use of the word "coach" on several Old Navy brand items. The complaint, filed last week, alleges that certain Old Navy-branded T-shirts may mislead consumers into believing there is an affiliation between the two brands.

Alleged damage and deception

Attorneys representing Coach argue that the presence of the word "coach" on Gap's products has caused significant harm to the Coach brand. They contend that Gap's use of the term "coach" on its merchandise could lead consumers, the public, and the industry to incorrectly assume a connection between the two brands. This, Coach asserts, could result in consumer confusion and financial losses for the brand.

Claims of unfair competition

In addition to the trademark infringement allegations, Coach's complaint also accuses Gap of violating unfair competition laws. The brand's legal representatives assert that Gap is a direct competitor of Coach within the retail industry. By allegedly capitalizing on the Coach brand name through its Old Navy products, Gap is purportedly engaging in unfair business practices that harm Coach's reputation and market position.

Legal action taken

The filing of this complaint signals Coach's commitment to protecting its intellectual property and brand integrity. By pursuing legal action against Gap, Coach aims to halt the alleged unauthorized use of its trademark and prevent further consumer confusion and damage to its brand reputation. The outcome of this case will likely have implications for trademark protection and competition within the retail sector.

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