Top 100 most beloved brands of millennials in 2019

Amazon leads Moosylvania’s 2019 millennial brand ranking for the first time, followed by Apple and Nike. The survey covers 1,000 consumers aged 19 to 39.

Amazon ranks first in Moosylvania’s 2019 list of millennials’ favorite brands, ahead of Apple and Nike. It is Amazon’s first year at the top of the marketing agency’s annual ranking.

Moosylvania has conducted the survey annually since 2013. In the 2018 ranking, Nike placed first, Apple second and Amazon third. Amazon moves ahead of both brands in the 2019 results.

Walmart ranks fourth, up from fifth in 2018, while Target moves from fourth to fifth. Walmart’s private-label brand Great Value also appears in the 2019 list, sharing 98th place with seven other brands, including Spotify and Volkswagen.

Samsung and Google rank sixth and seventh. Nike is the highest-ranked sportswear brand at number three, with Adidas eighth overall. Coca-Cola and Pepsi complete the top ten in ninth and tenth place.

Starbucks ranks 16th, and Toyota is the highest-placed automotive brand at number 18. McDonald’s leads the fast-food brands at number 22, one place ahead of Victoria’s Secret and Kroger, which share 23rd place.

Marvel shares 34th place with Honda. Tesla ranks 36th, Netflix 38th and Gucci 39th. Other retailers in the list include Costco at number 15, Old Navy at 19, Kohl’s at 20 and Macy’s at 42.

The 2019 ranking is based on write-in responses from a national survey of 1,000 consumers aged 19 to 39. Each respondent was asked to name three favorite brands.

The published list uses Olympic-style ranking: tied brands share a position, and the following positions are skipped. Kroger and Victoria’s Secret share 23rd place, for example, followed by American Eagle at number 25. Although titled “Top 100,” the 2019 list contains 105 brands because of ties.