Beatlemania comes to New York with the opening of the conceptual shopping space in the Soho quarter in Manhattan. The new pop-up shop dedicated to the legendary “Liverpool Four” is open to fans from 11 to 22 December. The unique atmosphere of the shopping space immerses visitors in the world of The Beatles with Instagram worthy installations and offers a wide range of gifts dedicated to the work of musicians.
A temporary shop in the center of the fashionable and entertaining life of the city was created by Sony Music, The Thread Shop, and Apple Corps. The marketplace presents a new collection of goods to the British group’s fans, which was created after receiving an updated license agreement on the rights to distribute The Beatles products in North America. The sale included festive sweaters, colorful t-shirts with prints and images of musicians, as well as accessories, souvenirs and jewelry, board games, and, of course, numerous reissues of the band’s musical creations. The shop even sells a real pinball table.
The facade of the building, where The Beatles pop-up shop is located, is decorated with famous images of the “Liverpool Four” members. In the windows of the shop, the fans of the group’s creativity can see the pictures that have become iconic in the history of the formation of their idols. The interior includes the Abbey Road sign, the Abbey Road sign, the album covers of the band’s studio albums, and the 60s stylized The Beatles living space. Inside there is a gallery with essential goods, a gift wrapping area, and, of course, a real red phone box from the UK.
Today, the fashion for such pop-up spaces is becoming more and more popular – both for ordinary retailers and for companies that usually do not have contact with end-users and thus have the opportunity to present their products effectively. Fashion for pop-up stores is not fleeting, and next year we will see a lot of unique retail projects around the world again.
