Superdry Launches New Sports Concept Store

The store in St David’s shopping centre has a new look and dedicated Sports entrance.

The whole store was refurbished, including the frontage, to reveal the brand’s latest concept and the project was carried out by an in-house team in conjunction with design company SKK. The dedicated Sports entrance leads into an area stocking the full new Superdry Sports range.

“We are delighted to share Superdry’s new concept with our loyal customers at St David’s. Providing the perfect in-store experience is key, and we believe this latest fit-out will significantly enhance the customer journey,” a Superdry spokesperson announced of the new store.

The St David’s Partnership is a joint venture between Landsec and intu. It’s regional managing director – west Colin Flinn said it was “proud” Superdry had invested in the centre. “They follow in the footsteps of other leading brands investing here including YO! Sushi and TGI Friday’s who enhanced their St David’s sites earlier this year. Superdry’s recent refit is a result of their popularity and success at St David’s, and I am confident customers will love their latest concept,” he said.

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St David’s anchor brands are  Marks & Spencer, Debenhams and the biggest John Lewis outside of London. The shopping centre is also home to 200 extra shops and restaurants.