Catimini

CWF Group (Children Worldwide Fashion) acquired the Catimini brand in January 2026 from previous owner ÏdKids, completing a multi-year wind-down process during which ÏdKids closed dozens of Catimini stores from 2023 onward and suspended operations entirely in 2024 before the asset sale. CWF Group is the privately held French children’s wear specialist that recorded €210 million in 2024 revenue and operates 16 brand licenses (13 of which are luxury kidswear licenses) including Givenchy Kids, Chloé Kids, Lanvin Kids, Kenzo Kids, Marc Jacobs, Sonia Rykiel, Hugo, Karl Lagerfeld, Zadig & Voltaire, DKNY, Boss, Michael Kors, Timberland, and Billieblush. CWF also operates its own Kids Around multi-brand concept stores in Paris, London, Milan, Dubai, Tehran, Beirut, Kuala Lumpur, Jakarta, and Delhi.

Catimini was founded in 1972 in France by couple Monique and Paul Salmon, with the brand identity built around playful, vibrant, color-forward children’s wear distinguished by exclusive prints, mix-and-match graphic fabrics, and a research approach involving recent Beaux-Arts graduates after 1983. The brand reached approximately 40-country distribution at peak under ÏdKids (the privately held French children’s wear group also owning Okaïdi, Obaïbi, Jacadi, and Oxybul). Operational suspension in 2024 followed the broader contraction of the French mid-market children’s wear segment that also saw Du Pareil au Même enter receivership and Sergent Major enter safeguarding under parent Générale pour l’Enfant in the same period.

Catimini reaches consumers post-acquisition primarily through CWF Group’s multi-brand wholesale and concept-store distribution, with the directly run mono-brand retail footprint substantially reduced from peak levels. The brand is positioned in CWF Group’s portfolio as a heritage French kidswear identity to be revitalized through licensee partnerships, wholesale luxury department store placement, and selective international franchise expansion rather than mainline standalone retail. For mall operators, Catimini is a niche tier-2 kidswear counterparty post-2026 acquisition rather than an active mall expansion vehicle, with leasing decisions routed through CWF Group’s Paris commercial organization.