Positioned for the middle-income and family-oriented segments of the retail market, the mall targets residents in surrounding housing estates, office workers within the vicinity and students from nearby schools. However, its excellent accessibility by public transport extends its reach beyond this.
With the completion of its asset enhancement works in 2004, the new Raffles Junior College and the planned National Library Board in the vicinity, Junction 8 is poised to capture even more shoppers and anchor its position as a one-stop shopping, dining and entertainment destination. The Level 3 open plaza was renovated to provide a new, exciting and landscaped venue for events, concerts and lifestyle activities which helps to channel shoppers’ traffic to the upper floors of the mall. The plaza has a back projection screen which can run movie shows and football matches for families and friends. It also boasts a modern playground which provides a fun area for children.
Description of the location and accessibility
Located in the densely populated residential area of Bishan, wellserved by the Bishan Mass Rapid Transit (MRT) Station, the Interchange for the North South Line and Circle Line and Bus Interchange.
Around a 1km radius are Housing Board flats, landed property, condos, industrial buildings, well-known schools like Raffles Institution, a mosque, a church, a stadium and a library.
Shopper Trafic/Catchment Area
Annual Shopper Traffic (million) 30.9
The mall has more than 800,0001 people residing in its main catchment area.
Golden Village Multiplex, Virtualand.
The building consist of five retail levels (including a basement level) and two basement car park levels.
Market Valuation (S$ million) 636.0