Harry Styles-owned cosmetics brand Pleasing has officially opened a pop-up store at Selfridges’ flagship department store in the prestigious Oxford Street location.
The new retail space features perfume, cosmetics and clothing products. In particular, exclusive shades of Pleasing cosmetics, including make-up products and new fragrances, are on offer.
The shop is interactive and presents a unique theatre environment. The brand attracts customers with a stand with “tickets” to experience popular fragrances.
When buying any perfume product Pleasing gives a branded bag themed to the scent – Closeness, Rivulets or Bright, Hot. Exclusive to the new pop-up store at Selfridges is also a collection of nail polishes created especially for the opening.
Additionally, the shop features specialty products from third-party brands, including confectionery from local companies. Completing the space is a collection of Pleasing clothing, including hoodies, jogging bottoms, socks and hats.
Pleasing celebrated the brand’s first anniversary in 2022, followed by the opening of pop-up stores in London, New York and Los Angeles. With the launch of the new retail space, the brand strengthened its position in the European market. The Corner Shop at Selfridges will be open until 9 December.
