Miu Miu takes first place on Hottest Brands List

The ranking also includes Loewe, Prada, Bottega Veneta, Versace, Saint Laurent, Moncler, Valentino, Jacquemus, and Burberry.

In The Lyst Index report, the best fashion brands and products have been unveiled for 2023. Miu Miu has secured the top spot for the first time, dominating the ranking of the most popular fashion brands and items according to The Lyst Index.



The top ten ranking also includes brands such as Loewe, Prada, Bottega Veneta, Versace, Saint Laurent, Moncler, Valentino, Jacquemus, and Burberry.

In their statement, The Lyst highlights that during the previous quarter, Miu Miu introduced its first collaboration, "Church's x Miu Miu," and was actively involved with the Women's Tales Committee. Additionally, the brand organized the Miu Miu Summer Club event in Malibu.

The Index also acknowledges that in celebration of the brand's 30th anniversary, Miuccia Prada's playful and artistic line surpassed the figures of Prada, driven by global demand for hero pieces, ballet flats, and the Arcadie bag. The brand's fall-winter collection exhibited strong sales, with 223 million TikTok views and a campaign featuring Emma Corrin, Ethel Cain, and Zaiyah Wade.

"In a quarter that was significantly impacted by the buzz of the fashion season, it's worth noting that Miu Miu climbed three positions, even before the presentation of the Spring Summer 24 collection in Paris (which occurred after the September cut-off date for Lyst Index quarterly reporting)," The Lyst Index states.

The Index is compiled based on customer behavior, product views, sales within the premium Lyst app, and statistics related to social media mentions, activity, and engagement for the quarter.

Miu Miu's exceptional performance in the fashion industry has solidified its position as the leading brand in The Lyst Index, marking an exciting milestone in its journey.

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