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Hamleys Introduced The First Stores In Theme Parks Concept



The project is being developed in partnership with the Japanese video game manufacturer Bandai Namco Amusement.
Hamleys

Hamleys, the oldest British toy retailer, enters the Japanese market with a new retail concept. The company has opened two large-format stores in theme parks format. The project is developing in partnership with Japanese video game maker Bandai Namco Amusement. The joint venture is estimated at £ 300 million.

The first two stores in the new partnership opened in Yokohama and Fukuoka. Retail spaces combine retail and entertainment ideas with gaming corners, playgrounds, carousels, and kiddie zones. A store in Yokohama covers 3,000 square meters, in Fukuoka Hamleys leases 5,400 square meters.

Partners expect that each of the stores of the new format will attract about 4 million visitors in the first year of operation. Within five years, Hamleys expects to open about 30 stores in Japan in partnership with Bandai Namco. The company notes that the Japanese market is one of the most promising in the strategy of global brand growth.

More about shopping malls in Japan



DAY BEFORE YESTERDAY, China:
Louis Vuitton continues to look for new growth opportunities in Asian markets.
Nov 24, 2022, Australia:
French luxury retailer is opening its first airport store in Southern Hemisphere.
Nov 24, 2022, USA:
We want to make people look good and feel good, we want you to feel sexy and have fun doing it.
Nov 23, 2022, Singapore:
The flagship store of the new format appeared in Singapore.
Nov 22, 2022, Japan:
The store is located on Omotesando Avenue, one of the most prestigious locations of the Japanese capital.
Nov 21, 2022, United Kingdom:
The closures are part of the group's global cost-cutting strategy.
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