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Hamleys Introduced The First Stores In Theme Parks Concept



The project is being developed in partnership with the Japanese video game manufacturer Bandai Namco Amusement.
Hamleys

Hamleys, the oldest British toy retailer, enters the Japanese market with a new retail concept. The company has opened two large-format stores in theme parks format. The project is developing in partnership with Japanese video game maker Bandai Namco Amusement. The joint venture is estimated at £ 300 million.

The first two stores in the new partnership opened in Yokohama and Fukuoka. Retail spaces combine retail and entertainment ideas with gaming corners, playgrounds, carousels, and kiddie zones. A store in Yokohama covers 3,000 square meters, in Fukuoka Hamleys leases 5,400 square meters.

Partners expect that each of the stores of the new format will attract about 4 million visitors in the first year of operation. Within five years, Hamleys expects to open about 30 stores in Japan in partnership with Bandai Namco. The company notes that the Japanese market is one of the most promising in the strategy of global brand growth.

More about shopping malls in Japan



TODAY, Australia:
The U.S. lingerie giant disclosed plans on Wednesday to open the store in the Highpoint Shopping Centre.
YESTERDAY, India:
Bershka's inaugural brick-and-mortar store in India is slated to open in Mumbai this November.
DAY BEFORE YESTERDAY, USA:
Ross will open 21 new Ross Dress for Less stores and three DD's Discounts stores across 17 states.
Jul 22, 2024, Italy:
The 120-square-meter boutique is strategically situated near the iconic Spanish Steps in Rome.
Jul 19, 2024, France:
This prime location places it in the heart of the Marais district.
Jul 18, 2024:
The acquisition is expected to finalize by the end of 2024.
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