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Hamleys Introduced The First Stores In Theme Parks Concept



The project is being developed in partnership with the Japanese video game manufacturer Bandai Namco Amusement.
Hamleys

Hamleys, the oldest British toy retailer, enters the Japanese market with a new retail concept. The company has opened two large-format stores in theme parks format. The project is developing in partnership with Japanese video game maker Bandai Namco Amusement. The joint venture is estimated at £ 300 million.

The first two stores in the new partnership opened in Yokohama and Fukuoka. Retail spaces combine retail and entertainment ideas with gaming corners, playgrounds, carousels, and kiddie zones. A store in Yokohama covers 3,000 square meters, in Fukuoka Hamleys leases 5,400 square meters.

Partners expect that each of the stores of the new format will attract about 4 million visitors in the first year of operation. Within five years, Hamleys expects to open about 30 stores in Japan in partnership with Bandai Namco. The company notes that the Japanese market is one of the most promising in the strategy of global brand growth.


More about shopping malls in Japan



Aug 14, 2019, USA:
The flagship store in NYC presents an updated global concept of The North Face retail stores.
Aug 14, 2019, United Kingdom:
Crew Clothing and independent retailer Starlings Toy Outlet are set to open shops in the East Midlands.
Aug 13, 2019, USA:
Nike announced the launch of the sneaker subscription service for children.
Aug 13, 2019, Russia:
The brand has entered Russia for the first time through Ingka Centres’, formerly IKEA Centres, MEGA mall in Moscow.
Aug 12, 2019, Italy:
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Aug 9, 2019, Hong Kong:
An American fast-food chain has announced the opening of its flagship restaurant in an updated concept in Hong Kong.
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