Mango will focus on expanding its footprint in key areas such as London and Scotland.
Spanish fashion retailer Mango has announced its plans to expand its presence in the UK by opening more than 20 new stores this year. This strategic move aims to strengthen Mango's foothold in the UK market.
Expansion locations
Mango will focus on expanding its footprint in key areas such as London and Scotland. Additionally, the retailer will venture into new territories by opening stores in selected cities in Northern Ireland, central, and southern England, marking its debut in these regions.Focus on London
London remains a focal point for Mango's expansion strategy, with plans to open at least four new stores in the capital city. This emphasizes the significance of the London market for the brand's growth trajectory.Mediterranean-inspired store concept
The new Mango stores will feature the brand's Mediterranean-inspired store concept, embodying the "spirit and freshness" that define Mango's identity. Sustainability and architectural integration are central to the design, promising customers an immersive and visually captivating shopping experience.Vision for growth
Daniel López, Mango's director of expansion and franchising, emphasized the importance of the UK market in Mango's global growth strategy. He expressed confidence that expanding presence in London and entering new cities will solidify Mango's brand presence and enhance its international reputation.Collaboration and innovation
In addition to its store expansion plans, Mango recently collaborated with fashion designer Victoria Beckham to launch a new capsule collection, coinciding with the brand's 40th anniversary. This collaboration reflects Mango's commitment to innovation and its ability to blend classic British luxury with contemporary elements, resonating with modern consumers.
3 MAY 2024, United Kingdom
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