Reinforcing Mediterranean Aesthetics Mango recently relocated and revamped its flagship store in Nice, situated in the Cap3000 shopping center. Spanning nearly 1,000 square meters, the newly designed space adopts Mango’s New Med concept, blending Mediterranean aesthetics with architectural integration and sustainability. This strategic move not only positions the store as Mango’s largest in Nice but also marks the introduction of its men’s and children’s lines alongside the women’s collection.
New York
Intensified Focus on Fifth Avenue Following its €100 million investment in the U.S. market, Mango has intensified its presence in New York. The brand inaugurated a flagship store on Fifth Avenue and has now opened a dedicated boutique for its women’s line at Hudson Yards shopping center. This expansion aims to increase Mango’s U.S. store count to 40 by the end of 2024, solidifying the United States as a top revenue market.
Barcelona
New Large-Format Store In its home country, Mango is set to open a 2,000-square-meter flagship store on 514 Diagonal Avenue in Barcelona. Scheduled for early next year, this store will feature Mango’s New Med concept, characterized by warm colors and natural materials such as marble, ceramics, wood, esparto, and leather. It will showcase the full spectrum of Mango collections, including Woman, Man, Kids, and Teen.
Strategic expansion plans
Daniel López, Mango’s director of expansion and franchises, outlined the company’s ambitious 2024-2026 strategic plan, which includes over 500 new openings worldwide. This initiative aims to strengthen Mango’s omnichannel sales ecosystem and underscores France as a pivotal market, where Mango has maintained a robust presence since 1998 with approximately 240 stores.
Mango’s growth strategy also encompasses 15 new boutiques in Italy this year and ongoing development projects in the United Kingdom. The company continues to evolve its retail footprint globally, emphasizing modernization, sustainability, and broadening its market reach.
