Find in the news:
BY COUNTRY

Hugo Boss unveils Boss House Bali virtual experience



Hugo Boss has unveiled a unique digital experience called Boss House Bali, inspired by its luxury resort located in Bali.

Hugo Boss has unveiled a unique digital experience called Boss House Bali, inspired by its luxury resort located in Bali, to coincide with the release of its spring-summer 2024 collection.

To mark the debut of its spring-summer 2024 collection, Hugo Boss introduced Boss House Bali, a virtual store accessible through its website. This innovative digital venture mirrors the ambiance and offerings of the brand's physical resort in Bali.

BOSS__x_Emperia_Virtual_Experience_16x9_1__original.jpeg

Exclusive in-person experience

In addition to the virtual launch, Hugo Boss hosted an exclusive event at a luxury villa in Bali on April 17. Initially open to Hugo Boss Experience members, VIP customers, media, and influencers fr om the Asia-Pacific Region, this in-person Bali experience promises gourmet dining, cooking classes, wellness workshops, and adventurous activities. Attendees also have the opportunity to shop the latest collection at the resort.

Virtual villa experience

Powered by Emperia, the virtual villa showcases Hugo Boss's menswear, womenswear, footwear, accessories, and fragrance collections. Customers can explore the virtual store, discover holiday collections, and even book a stay at the physical Bali resort.

Enhancing brand engagement

According to Nadia Kokni, senior vice president of global marketing and brand communications at Hugo Boss, the launch of the virtual store aims to deepen the brand's connection with its audience by integrating style, technology, and innovation.

Interactive gaming component

To add an element of fun and engagement, the virtual experience includes a gaming component wh ere users can hunt for hidden letters to spell out "Boss Bali." Upon finding all the letters, players unlock a discount code that can be redeemed on their next purchase.



YESTERDAY, France:
The brand is set to open a flagship store in the Parisian district of Le Marais.
May 24, 2024, USA:
Stüssy is preparing to launch the new archive store in Brooklyn, New York, for one month.
May 23, 2024:
Located on Broadwick Street in Soho, London.
May 22, 2024, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
May 21, 2024, France:
Some fashion brands are opting to hold their showroom presentations in Milan this season due to logistical challenges posed by the Olympics.
May 20, 2024:
The collection follows the recent launch of Zara's 'Timelesz' line and represents another step in enhancing its kids' division.
Friend
and Follow
Mall of Georgia GLA:1 786 000 SF
ADDRESS: 3333 Buford Dr, Buford, GA 30519-4913
USA . Buford
Mall of Georgia
Designer Outlet Provence GLA:269 098 SF
ADDRESS: Mas de la Peronne, Miramas, France
France . Miramas
Designer Outlet Provence
Madrid Xanadú GLA:1 184 030 SF
ADDRESS: Autovía A5, salidas 22 y 25 - 28939
Spain . Madrid
Madrid Xanadú
Westfield Garden State Plaza GLA:2 118 718 SF
ADDRESS: 1 Garden State Plaza, Paramus, NJ 07652


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us