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Sephora illuminates the Paris 2024 Games



Sephora has opened pop-up stores in select cities along the torch relay route.
Sephora, a brand under the LVMH group, has taken an active role as the official partner of the Paris 2024 Olympic and Paralympic Torch Relays. 

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Pop-Up stores and in-store events

Sephora has established pop-up stores in select cities along the torch relay route, engaging with local communities and offering unique experiences.
In addition, the brand has organized in-store events, providing customers with the opportunity to participate in various activities and win prizes.

Celebration of beauty and sport

Sephora is emphasizing the connection between beauty and sport through its initiatives. Pop-up stores in cities like Bordeaux, Nice, Lille, and Paris will celebrate this unique relationship. These events aim to enhance the overall experience of the torch relay and highlight the importance of both beauty and athleticism.

Beauty treatments for medallists

Sephora is offering beauty makeovers to Olympic medallists who will be parading on the podium at the Trocadéro each evening. This gesture not only recognizes the achievements of the athletes but also aligns with Sephora's commitment to promoting beauty and self-expression.

Employee participation

Notably, 50 Sephora employees, including Guillaume Motte, CEO of Sephora worldwide, will serve as Olympic torchbearers. This involvement reflects Sephora's dedication to the values and spirit of the Olympic Games and showcases the brand's global reach and influence.

With a presence in 34 countries through 3,000 shops, Sephora is a leading beauty retailer set to achieve substantial sales growth. The brand's expansion plans reflect its goal of reaching 20 billion euros in sales, demonstrating its confidence in continued success and innovation within the beauty industry.

More about shopping malls in France



YESTERDAY, France:
The brand is set to open a flagship store in the Parisian district of Le Marais.
May 24, 2024, USA:
Stüssy is preparing to launch the new archive store in Brooklyn, New York, for one month.
May 23, 2024:
Located on Broadwick Street in Soho, London.
May 22, 2024, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
May 21, 2024, France:
Some fashion brands are opting to hold their showroom presentations in Milan this season due to logistical challenges posed by the Olympics.
May 20, 2024:
The collection follows the recent launch of Zara's 'Timelesz' line and represents another step in enhancing its kids' division.
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