The managing directors of JLL, Carson Good, Margaret Caldwell and Kris Cooper, sold this property to BV Belk Properties during the early months of this year. The sale was timed in line with the upswing in the Florida retail market. The ability of BV Belk to capitalize on the value enhancement of the mall and respond with a repositioning and renovation plan is set to boost the growth and future yields of the mall.
Sebring hosts the Sebring International Raceway, which offers the ’12 Hours of Sebring Endurance Race’. This is one of the most prestigious and oldest global races, which attracts in excess of 100000 visitors on an annual basis. The mall will act as the retail center point to serve central Florida on US Highway 27, which is an important north to south area between Orlando and Miami. It carries an average of around 38500 vehicles on a daily basis.