New Balance opens its first Mumbai store

Sportswear giant New Balance has taken a strategic step towards expanding its footprint in India.

Sportswear giant New Balance has taken a strategic step towards expanding its footprint in India by unveiling an exclusive brand outlet in Mumbai. The inauguration ceremony, held at the store situated on the bustling Linking Road, was graced by the presence of renowned cricketer and brand ambassador, Pat Cummings.

Strategic expansion in India

This move comes as part of New Balance’s strategic expansion plan for the Indian market. The brand recently established a subsidiary in India, underlining its commitment to growth and development in the region. The opening of the Mumbai outlet signifies New Balance’s ambition to carve a niche for itself in the Indian sportswear market.

Fusion of sports and culture

The newly launched store in Mumbai is more than just a retail space; it embodies New Balance’s vision of seamlessly blending sports with culture. The store’s design concept aims to create a vibrant atmosphere conducive to community engagement. Central seating arrangements encourage interaction among customers, fostering a sense of belonging and camaraderie. The striking red overhead lighting, reminiscent of New Balance’s iconic logo, adds a touch of dynamism to the space.

Legacy and global presence

Founded in 1906 and headquartered in Boston, USA, New Balance boasts a rich legacy spanning over a century. Despite its deep-rooted heritage, the brand continues to evolve and innovate in the ever-changing landscape of sportswear. With a global sales total of $6.5 billion in 2023 and a workforce comprising 9,000 associates worldwide, New Balance stands as a testament to its enduring success and influence in the industry.