The Quarter at Tropicana

The Havana-themed indoor retail and entertainment quarter at the Tropicana Atlantic City casino resort on the Boardwalk, where the recreated Havana street facades and climate-controlled indoor arcade give the Quarter a commercial identity specific to the casino resort retail format whose purchasing occasion is driven by the overnight hotel guest and Boardwalk day visitor. James’ Original Salt Water Taffy, the Atlantic City boardwalk institution whose pull taffy and flavoured confections give it a commercial authority in the Atlantic City souvenir and gifting market that no national candy chain carries at equivalent local heritage, gives the property a culturally specific Atlantic City food identity. Steel’s Fudge gives the property an artisan fudge identity for the traditional Atlantic City boardwalk confectionery purchasing occasion. Swarovski gives the property a fashion jewelry identity for the casino guest’s gifting occasion.

White House Black Market gives the property a premium women’s fashion identity. Francesca’s serves the accessible women’s lifestyle fashion category. Erwin Pearl and Golden Gate Jewelers serve the fine jewelry floor. Hat Emporium serves the specialty headwear and accessories category. Iris Galerie gives the property an iris photography entertainment identity. Starbucks and Dunkin’ serve the daily café and beverage occasion. Häagen-Dazs serves the premium ice cream and dessert category. Auntie Anne’s serves the quick-service pretzel and food-to-go category. Time for Wine gives the property a specialty wine retail and gifts identity for the Atlantic City visitor’s boardwalk entertaining occasion.

The property’s commercial role on the Atlantic City Boardwalk is the Tropicana casino resort retail quarter: a James’ Taffy-Steel’s Fudge Atlantic City heritage confectionery anchor whose Swarovski fashion jewelry, White House Black Market fashion, and Havana-themed casino guest catchment give the Tropicana hotel and Atlantic City visitor a climate-controlled indoor retail and entertainment destination whose trade area is defined by the casino resort’s overnight room count and Boardwalk visitor traffic.