Settlers Green Outlet Village

Settlers Green Outlet Village is a 310,000 square foot outlet center in North Conway, New Hampshire, operated by OVP Management, Inc. Classified as A-, the property opened in 1988 and operates as a brand-direct outlet format serving both the local White Mountains region and a substantial seasonal visitor population.

North Conway sits at the gateway to the White Mountains, drawing visitors from across New England and the broader Northeast corridor throughout the year. Ski resorts, hiking trails, and outdoor recreation anchor the regional draw, pulling traffic from Boston, Manchester, Portland, and beyond. The surrounding Carroll County trade area supports a resident base, but the property’s real volume comes from tourist and weekend visitor flow, with travelers from higher-income suburban markets in Massachusetts, Connecticut, and southern New Hampshire making up a meaningful share of the shopper base. The outlet format benefits directly from this dynamic, capturing discretionary spending from visitors already in an active and leisure-oriented mindset.

The anchor lineup is concentrated in athletic footwear, performance apparel, and casual wear, with Nike, Adidas, Under Armour, Columbia, Vans, Levi’s, Skechers, H&M, and American Eagle all represented. This configuration is well-matched to the consumer arriving from a ski weekend or hiking trip, where the demand for performance gear, outdoor-ready clothing, and footwear at outlet pricing is direct and functional. The tenant structure as a whole leans into active and casual categories, reinforcing the property’s alignment with a physically engaged shopper who treats the visit as part of a broader recreational trip rather than a standalone retail errand. Complementary categories within the center support the full range of casual and recreational apparel needs across age and price point.

For brands in outdoor, athletic, footwear, or casual apparel considering outlet expansion in New England, Settlers Green presents a concentrated traffic environment driven by seasonal peaks and consistent recreational tourism. The existing anchor roster sets a clear consumer expectation around performance and value, which means brands entering the center need to fit within or adjacent to that profile to capture the same shopper. Categories that serve an active, travel-ready consumer with disposable income and a clear purchase intent perform here. The property is not positioned around home goods, luxury fashion, or department store formats, so brands best suited for entry are those with direct relevance to the outdoor and casual lifestyle that defines the White Mountains visitor. For an outlet brand with a strong athletic or recreational footwear and apparel story, North Conway is a legitimate and well-trafficked Northeast entry point.