Robinsons Magnolia

Robinsons Magnolia is built on the historic Magnolia Ice Cream plant site at the corner of Aurora Boulevard and Doña Hemady Street in New Manila, Quezon City, the location where the San Miguel Corporation operated its iconic ice cream factory from 1947 until the operations were transferred to a Sta. Rosa facility in the early 2000s. Robinsons Land redeveloped the site as a mixed-use complex that includes the mall, two residential condominium towers, and the integrated parking structure. The mall opened on December 7, 2012.

The mall has approximately 68,000 square meters of gross leasable area distributed across three retail levels, with anchor tenants including the Robinsons Department Store, Robinsons Supermarket, Marks & Spencer, the Robinsons Cinema, and a substantial restaurant cluster on the upper levels. The tenant mix targets the upper-middle-class New Manila and Cubao catchment, with the property positioned higher than Robinsons Place Manila or Robinsons Galleria. The architectural design preserves a small reference to the Magnolia heritage through the Magnolia-themed central atrium.

The Aurora Boulevard location places Robinsons Magnolia in the New Manila residential district, one of Quezon City’s historic upper-middle-class neighborhoods. The mall sits within walking distance of major schools including the Stella Maris College, plus the surrounding subdivisions of New Manila, San Juan, and the eastern Cubao corridor. The catchment extends across approximately 1.4 million residents within a thirty-minute drive radius, with the New Manila demographic skewing toward the higher income segment relative to the broader Cubao mass market.