City: Viernheim
Region: Europe
Country: Germany
Trade area: 64 500 m²
Address: Robert-Schuman-Str. 8a, 68519
Contact person: Henning Riemer
No of floors: 2
Owner: Deutsche EuroShop AG (DES)
Parking: 3 800
Phone: +49 40 60606-7000
Website: www.rhein-neckar-zentrum-viernheim.de
Working time: Shops: Monday to Saturday from 9:30 to 20:00h Center: Monday to Saturday from 8:00 to 20:30h
The RNZ was established in 1972 and offers more than 100 shops, a post office, doctors surgeries and a kindergarten. It has over 60 000m² of space for shops and offers 3800 free parking spaces.
Well-known brands such as Zara, H&M, S.Oliver, Street One, Esprit, the shoe shop Görtz and Englehorn Active Town, Toys R Us, Media Markt, Bauhaus, Adler, P&C, Karstadt, Kinopolis as well as C&a; A are presented in the mall.
The mall is located in Viernheim, a midsize industrial town on Mannheim’s outskirts.
The Rhein-Neckar-Center (RNZ) in Viernheim is easy to find. If you drive by car you should pass the Weinheimer Kreuz on the Autobahn. The RNZ can also be reached by tram (OEG).
The glass roof gives the center pleanty of ligt and more open atmosphere. A new fountain, new floors and redecorated walls make the interior bright and attractive.
57 verified brand expansion signals. 25+ markets. Seven archetypes. One structural pattern.
In-store retail media crossed $0.5B. AI moved from the cloud into checkout scanners. Retail space supply hit historic lows.
Skims, Primark, Ulta Beauty, and Pacsun all opened their first international stores in Dubai within 90 days.
This article is based on a review of ten verified retail moves made by DTC and digital-native brands in 2025,…
From Riyadh and Bangkok to Shanghai, the US, and Europe, these flagship retail projects demonstrate how scale, design, and urban…
In 2025, retail expansion stopped being about square meters and started being about intent. Across luxury, athleisure and digital-native brands,…
