Ponce City Market

Ponce City Market at 675 Ponce de Leon Avenue in Atlanta, Georgia, the adaptive reuse of the 1926 Sears, Roebuck and Company regional distribution hub in the Old Fourth Ward neighbourhood, converts the 2.1 million square foot Beaux-Arts industrial building into a mixed-use destination whose office towers, residential lofts, food hall, retail, and rooftop entertainment give the property a commercial and cultural identity specific to the Atlanta intown creative economy. The retail component serves the Ponce de Leon corridor’s BeltLine-adjacent household of young professionals, creative industry workers, and intown residents whose purchasing culture the standard suburban enclosed mall format does not address at equivalent neighbourhood specificity. West Elm gives the property a premium West Elm home goods identity. Anthropologie, J. Crew, and Madewell give the property an accessible-to-premium fashion identity. lululemon and Nike give the property a premium athletic and lifestyle identity.

The Central Food Hall, whose independent Atlanta restaurateurs and artisan food vendors give the property a local food market identity that sustains daily and weekend visit occasions from the BeltLine and Ponce de Leon corridor household, anchors the ground-floor food and dining experience. The rooftop Skyline Park, with an arcade, miniature golf, and panoramic Atlanta skyline views, gives the property a leisure destination identity that extends the commercial occasion into evening hours. The building’s original industrial architecture, restored terrazzo floors, and preserved structural elements give the property a historic identity that distinguishes it from purpose-built retail formats in the metropolitan area.

The property’s commercial role in Atlanta is the Old Fourth Ward BeltLine mixed-use destination: a food hall and West Elm-Anthropologie-lululemon premium lifestyle retail anchor whose Skyline Park rooftop leisure identity, adaptive reuse Beaux-Arts building character, and BeltLine-adjacent intown creative household catchment give the Ponce de Leon, Virginia-Highland, and Atlanta intown professional household a neighbourhood lifestyle retail and dining destination in the city’s most active adaptive reuse corridor.