Palác Flora

Atrium Flora is the principal central Prague urban-format shopping centre at Vinohradská 2828/151 in the Vinohrady district of central Prague 3, opened in 2003 with the 46,000-sqm regional format spanning approximately 130 retail and service units across the contemporary five-floor atrium interior. The property is owned and managed by G City Europe, the European retail real estate operator within the broader Gazit Globe Israeli REIT corporate parent following the rebrand from Atrium European Real Estate in 2024, positioning the asset within the principal G City Europe Central European portfolio.

The format combines the Albert supermarket grocery anchor with the principal international and Czech vertical fashion register featuring H&M, Reserved, Cropp, Sinsay, the Inditex Zara, Pull&Bear, Bershka, and Stradivarius flagship presence, alongside the broader European fashion programming. The integrated 3D IMAX Cinema City multiplex as the principal Czech IMAX flagship, the Sportisimo athletic anchor, the Datart consumer electronics anchor, the Smyk children’s specialty, the dedicated dining circuit and food court, the Sephora and Douglas premium beauty positions, the broader retail-and-services programming, and the contemporary Vinohrady urban positioning complete the principal central Prague urban regional offer.

The catchment combines the dense central Prague residential demographic of the Vinohrady, Žižkov, and Vršovice districts with the broader Prague metropolitan concentration of approximately 1.31 million city residents and the substantial passenger flow at the immediately adjacent Flora metro station on the Prague metro Line A. Direct accessibility includes the Flora metro station immediate adjacency, the principal central Prague tram network with the historic Flora tram interchange, the dedicated underground parking infrastructure, and the broader Prague public transport integration positioning the property as the principal Vinohrady district shopping destination.

G City Europe coordinates the property management of Atrium Flora within its broader Central European retail real estate portfolio of approximately 23 properties spanning the Czech Republic, Poland, Slovakia, and Hungary. The asset’s commercial role within the Czech retail map is the principal Vinohrady district urban-format regional fashion-anchored destination establishing the IMAX cinema benchmark in the Czech market, complementing rather than competing with the larger 102,000-sqm Westfield Chodov URW southern Prague flagship, the 58,000-sqm Nový Smíchov Klépierre Smíchov urban regional, the 41,000-sqm Palladium Praha central urban marquee, the 49,000-sqm Galerie Harfa Libeň regional, and the broader central Prague metropolitan retail register.