Oasiz Madrid

Oasiz Madrid is the newest large-format shopping centre in the Madrid metropolitan area and the Spanish flagship of Compagnie de Phalsbourg, the family-owned French developer specialising in lifestyle-format retail. The 100,000-sqm open-air centre opened in October 2022 in Torrejón de Ardoz, a Madrid metro municipality of 132,000 residents along the A-2 corridor 22 kilometres east of central Madrid. Oasiz’s design template reproduces Compagnie de Phalsbourg’s lifestyle-village format developed across French and Belgian markets, adapted for Spanish climate and consumer behaviour.

The architectural format is the asset’s commercial differentiator. Tenant frontages face open-air streets organised around two artificial lakes, an artificial beach, and a central plaza programmed for events. Parking is distributed underground and at the perimeter, leaving the retail circulation entirely pedestrianised. The format breaks with the enclosed mall typology that has dominated Spanish suburban retail since the 1990s, and Oasiz’s first three years of operation provide one of the cleanest tests of whether lifestyle-village formats can outperform traditional malls in Iberian climate conditions.

Tenant strategy mixes mass-market anchors with experiential retail unusual for Spanish suburban centres. Primark and Mercadona handle volume; the Cinesa Premier multiplex and Decathlon flagship anchor leisure and sports respectively. The food and beverage cluster occupies a disproportionate 25 percent of GLA, reflecting Compagnie de Phalsbourg’s lifestyle-format thesis that dwell-time programming drives apparel productivity. Initial trading data published by the operator suggests the lifestyle format is generating meaningfully higher repeat-visit rates than enclosed regional benchmarks in the same catchment.

For Compagnie de Phalsbourg, Oasiz functions as the operator’s Spanish entry point and proof-of-concept for further Iberian expansion. The asset is referenced in industry reporting as a structural test of the lifestyle-format thesis in southern Europe.