Dillard’s and JCPenney anchoring Mall of Acadiana in Lafayette, Louisiana, on Ambassador Caffery Parkway, give the primary regional mall of the Acadiana region its two-anchor department store comparison-shopping platform for the Lafayette and Cajun country household. Lafayette serves as the commercial, healthcare, and cultural capital of the Acadiana region, the historically French-Cajun and Creole corridor of south-central Louisiana whose distinct cultural identity, oil and gas industry economy, and Cajun culinary and musical heritage give the Acadiana retail market a consumer character specific to one of the most culturally distinctive regions in the American South. Charlotte Tilbury gives the property a premium beauty identity that reflects the Lafayette household’s willingness to support prestige cosmetics brands in a market sustained by the Acadiana oil and gas professional household through commodity cycles. MAC Cosmetics and Bath and Body Works extend the beauty floor.
Foot Locker, Kids Foot Locker, Champs Sports, and SNIPES give the property an athletic footwear and streetwear floor. City G.E.A.R., the urban streetwear brand popular in the South, gives the property a culturally specific fashion identity for the Lafayette young adult purchasing household. American Eagle, H&M, Victoria’s Secret, Express, Maurices, Torrid, PacSun, Chico’s, and Talbots cover the accessible-to-premium fashion floor. Pandora and Zales serve the fine and fashion jewelry floor. Build-A-Bear Workshop gives the property a children’s entertainment identity. Auntie Anne’s, Dippin’ Dots, and Great American Cookies serve the quick-service food occasion.
The property’s commercial role in the Acadiana region is the Lafayette Ambassador Caffery regional mall: a Dillard’s-JCPenney two-anchor department store comparison-shopping platform whose Charlotte Tilbury prestige beauty identity, City G.E.A.R. Southern streetwear culture, and Acadiana oil and gas professional household catchment give the Lafayette, Broussard, and south-central Louisiana household the primary regional comparison-shopping destination in the French-Cajun cultural capital of one of the American South’s most culturally distinctive regions.
